Change4Life mission recently released an ad linking video games to obesity, diabetes, heart disease, and cancer. While they encourage children to be active at least an hour a day, which should be noted. In no way should they be showing a boy who is not enjoying himself playing video games with a clear product that resembles the PlayStation’s controller.

A source close to Sony revealed to MCV that the agency behind the ad, The Gate, had not contacted the platform holder to ask about using a controller that bears a close likeness to PlayStation’s pad.

I think anyone could infer that being active means you’ll be healthier. But in the ad, it surely look as though playing PlayStation = death to children.

It’s up to you, what do you think? I think suing should ensue!


Clearly a PlayStation look-alike controller!

Sony Ponders Suing Over UK Early Death Ad [Kotaku]