Blog: 2009 Will Be Hit or Miss For Publishers
Eidos president Ian Livingstone states that 2009 will be a year of hit or miss for video game publishers, speculating that smaller titles will be overshadowed by “big ticket” titles on the store shelves.
In an interview with Games Industry Biz, Livingstone remarks that “…a lot of titles have already hit the shelves and there is a deluge planned for Christmas, but I think 2009 will be remembered as the year of ‘roast duck or no dinner’…”
“Big ticket titles continue to sell well but many of the smaller titles will probably disappoint their owners.”
“There’s a glut of product and in a discerning market.There is no room for mediocrity. To make a suboptimal game with a suboptimal marketing spend is a recipe for disaster. I think we’ll continue to see more production resources going into fewer titles supported by even bigger marketing budgets.”
“Publishers are continuing to raise the investment bar, ensuring the mega-franchises will rule.”
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