After a star-filled show featuring Geoff Keighley, Hideo Kojima, and Michael Phelps, The Video Game Awards announced that 2016’s show received more live views than any previous presentations. The official viewership stats for the 2016 Video Game Awards are as follows:
· The Game Awards 2016 live viewership was up 65% YOY to 3.8 million live streams across the 2.5 hours of the program + pre-show. This is up from 2.3 million live streams in 2015, and 1.9 million live streams in 2014. In addition to significant viewership gains on most distribution partners, The Game Awards distribution in China accounted for nearly a million additional live viewers.
· On Twitter, #thegameawards was the #1 worldwide trend throughout the entire broadcast, eclipsing Thursday Night Football. Usage of #thegameawards hashtag was up 50% year-over-year, generating 5.2 million tweets around The Game Awards and related conversation. (Source: Twitter)
· Snapchat: In just 24 hours, The Game Awards Snapchat Live Story was seen by over 5 million unduplicated unique users around the world. (Source: Snapchat)
· VOD Performance: In the first 24 hours after initial airing, direct VOD clips from the show were seen over 15 million times across Twitter, YouTube and Facebook, with the live playback of the full show generating another 4 million additional views on YouTube, Facebook and Tencent.
You can check out the full awards show above.
