Electronic Arts confirmed, via its partnership with Spike TV to broadcast the annual E3 press conference live on television, that it will be showcasing live demonstrations of Battlefield 3, Mass Effect 3, SSX, and Need for Speed: The Run.
Other EA titles such as Star Wars: The Old Republic, FIFA 12, and Madden NFL 12 will make an appearance alongside unannounced titles from the studio. Spike TV will be the exclusive broadcaster for the event as well as for the Microsoft E3 press conference.