Blog: Girls Gone Gaming Pun Intended
The NPD group has released a study demonstrating an increase of female gamers in 2009 in contrast to the previous year.
What is interesting to note from the study is that the female increases were notable among groups that included the “Heavy Portable” as well as “Extreme Gamers.” Female gamers also increased, from 23 percent last year to 28 this year, among console ownership which is mainly attributed to the Wii.
The growing trend of console ownership has resulted in more new gamers in this group in comparison to social network and mobile gaming.
The group of Extreme Gamers play 10 hours more a week and purchase six times the number of games compared to the next highest segment. However, extreme gamers only account for five percent of the total demographic.
I'm proud to be a part of that 28%