GreenPark Sports has announced a new minigame has been added to the GreenPark virtual platform, titled Greenie Rush. The new game, found in NBA Land and made in partnership with Mountain Dew, tasks players with navigating a hazardous obstacle course while approaching gates to answer NBA-oriented trivia questions. The player with the most points in the end earns Fanergy, which can be used to unlock new in-game gear.
Roshni Cox, Head of Brand Partnerships at GreenPark, commented on the addition:
“We’re excited to be partnering with PepsiCo on an immersive virtual experience in GreenPark. We want to help extend the equity MTN DEW has built with the NBA. In 2020, MTN DEW announced its title partnership with the NBA All-Star 3-PT Contest, and as the Official Soft Drink of the NBA, MTN DEW will continue to align with the excitement of the 3-point shot throughout the year via media and content executions. As a sponsor of ultimate fandom, MTN DEW will be able to leverage Green Park to connect and engage with a new generation of NBA fans throughout the season.”
Anyone interested in participating in GreenPark‘s early access can download the app on the iOS App Store and Google Play Store. For more information, check out the official site.
