Atlus has released the first-ever official music video for Persona 3 Reload, highlighting the global hit “It’s Going Down Now.” The track, performed by Lotus Juice and Azumi Takahashi, now comes to life with a blend of live-action performances, in-game visuals, and brand-new animations. Composer Toshiki Konishi of the Atlus Sound team also joins the production.
A Global Hit Song
Since its debut, “It’s Going Down Now” has become the most-streamed track from the Persona 3 Reload soundtrack, surpassing 100 million plays on Spotify. The song is currently nominated for the Top Global Hit From Japan award at Music Awards Japan 2025, and the soundtrack itself previously won the Spotify Streaming Category at the 2024 PlayStation Game Music Awards.
Persona 3 Reload’s Success
Released earlier this year, Persona 3 Reload reimagines the beloved RPG with a revamped battle system, modern visuals, and a brand-new English voice cast. The game continues to impress critics and fans alike, holding Metacritic scores of 86 on Xbox, 89 on PC, and 87 on PS5.
A free demo is also available now on the upcoming Nintendo Switch 2, ahead of the platform’s October 23, 2025, launch. Persona 3 Reload is already available on Xbox Series X|S, Xbox One, Windows, Steam, PlayStation 5, and PlayStation 4.
For more details, visit the official website.
