Jet Set Radio is grinding into its 25th anniversary in style. SEGA has teamed up with LA-based art collective Brain Dead Studios and music platform NTS to host a week-long celebration of the genre-defining Dreamcast classic from June 13 to June 20 in Los Angeles.
The event, which will be held at Brain Dead Studios (611 N Fairfax Ave, Los Angeles, CA), fuses gaming, fashion, music, and visual art—all pillars of Jet Set Radio’s DNA—into a dynamic cultural tribute.
Event Highlights
Weekend Kick-Off – June 13 (6 PM – 11 PM, limited ticketed event)
- First 100 attendees snag exclusive JSR merch
- Q&A and screening with series legends Masayoshi Kikuchi and Ryuta Ueda
- Live DJ sets from DJ Professor K, broadcast in partnership with NTS
- Play the original Jet Set Radio in a SEGA Dreamcast lounge
- Access to the JSR art gallery, exclusive collabs, and a tagging wall
Open to the Public – June 14 (12 PM – 11 PM)
- First 100 attendees get exclusive JSR items
- Shop JSR x Brain Dead and JSR x Them Skates drops
- Airbrush customization station by Sob Story
- DJ sets, art displays, movie screenings, and more
June 15–20 (12 PM – 11 PM)
- Ongoing access to the art gallery, tagging wall, and SEGA lounge
- Daily movie screenings curated by Brain Dead and Jet Set Radio’s creators
- June 20: Screening and Q&A with the creators of Prayer of the Roller Boys
Tag, Spin, Celebrate
The event also features exclusive merchandise drops—including JSR-themed gear from Brain Dead and a limited-run skate collab with Them Skates. All custom art, sound, and style are designed to reflect the iconic graffiti-laced, cel-shaded aesthetic that defined and its anti-establishment energy.
A custom-built pirate radio DJ booth will broadcast live sets by DJ Professor K, uploaded to NTS for global fans to enjoy on demand.
Whether you’re in it for the nostalgia or the underground street culture vibes, SEGA’s Jet Set Radio 25th Anniversary promises a week of throwback rebellion and fresh creativity.
